FILE · CLÉ ATELIER / MC01 2.5 HRS · 8 MODULES · LIFETIME

clay won't kill you.

Large handbuilt cream stoneware coil vessel, burnished surface, sunlit studio — 01 **Fig. 01 · the stone collection**24" coil-built vessel, terra sigillata, left raw. [the piece that stops the scroll cold.]

THE PITCH

a self-paced masterclass for anyone who needs a hobby that isn't a screen. large handbuilt ceramics that let the clay breathe → self-taught, from hawaii to utah, taught by the woman who figured it out without an mfa.

THE SHAPE

8 modules / self-paced

2.5 hrs / video

$89 / lifetime

THE MOVE

join the waitlist → see the modules

^N°01

The Market Read · Chapter One

there is a wide open lane, directly underneath everyone.

Prepared ForLauryn Bowers · Growth Plan Vol. 01

18.8k@LAURYNBOWERS

929@CLE.ATELIER.CERAMICS

9.2×ASYMMETRY

the personal handle is already 9× bigger than the brand. lauryn is inside the monetizable band → she just hasn't turned on the monetization.

two biggest potters on the planet don't sell a paid course.

florian gadsby and eric landon each have 1M+ followers → neither runs an online program. the entire top of the pottery market is leaving course revenue untouched. the only serious operator, naomi clement, teaches single wheel-thrown workshops at $45–$75 apiece and a $25/mo membership. she built a real business. her catalog is wide.

there is a wide open lane directly underneath her for a focused, primitive, handbuilt-large-vessel voice. it's yours if you want it. nobody owns big, raw, handbuilt, quiet yet. the market is starving for creators who make things because it keeps them sane, not because it pays rent.

^N°02

The Wedge · Positioning

three pillars hold the brand up → craft, story, permission.

The Lanebig · raw · handbuilt · quiet. nobody owns this yet.

large handbuilt ceramics that let the clay breathe. self-taught, from hawaii to utah. for anyone who needs an outlet that isn't a screen.

PILLAR 01 / CRAFT

primitive, tactile, big.

raw surfaces. hand-pressed ridges. 24" coil-built vessels. the mark of the hand left in on purpose. 95% of pottery content is about glazing → almost nobody teaches when not to.

PILLAR 02 / STORY

hawaii → utah.

island roots, desert studio. day job and a creative outlet. quiet ambition, no daily-post-or-die pressure. nobody else has this identity arc → it's yours.

PILLAR 03 / PERMISSION

clay won't kill you.

you don't need a wheel. you don't need an mfa. you don't need perfect hands. the emotional hook for the hobbyist buyer → they already feel behind. you tell them they're not.

^N°03

The Masterclass · 8 Modules

a self-paced masterclass. one product, no cohorts, zero calendar commitments.

Formatvideo · pdf workbook · lifetime access. record once, sell forever.

THE PERMISSION MODULE

clay won't kill you

why hobbyists stall. why perfectionism is the enemy. why your first pot will be bad → and why that's the point.

VIDEO18 MIN

THE SHOPPING LIST

the clay kit

exactly what to buy, where, how much. no filler. the same shopping list she uses. removes the #1 beginner blocker: what do i buy?

VIDEO + PDF16 MIN

FEEL, NOT RECIPE

reading clay

wet vs leather-hard vs bone-dry. how to feel it with your hands instead of a recipe. how to recover when something goes wrong.

VIDEO22 MIN

THE TWO CORE MOVES

pinch + coil

the two techniques that build every handbuilt vessel in history. muscle memory drills. the good pot and the bad pot side by side.

VIDEO28 MIN

PATIENCE IS THE SKILL

going bigger

scaling from a bowl to a 12"+ vessel. walls, supports, slow drying → the part where patience is the actual skill you're training.

VIDEO24 MIN

THE SIGNATURE LOOK

the surface

burnishing, terra sigillata, the primitive raw finish → the signature clé atelier look. when to glaze and when to leave it alone.

VIDEO20 MIN

COMMUNITY STUDIO GUIDE

firing without a kiln

how to find a community studio, what to ask, what to pay, how to not panic when you drop off your first piece.

VIDEO + PDF14 MIN

THE CLOSING CHAPTER

the clay that got away

her own studio stories. the pieces that cracked. the pieces that didn't. why she kept going. permission, again → one more time.

VIDEO18 MIN

^N°04

What's Inside · The Shape

one product. one price. lifetime. no cohorts, no live calls, no calendar.

Platformteachable basic. no skool. no kajabi. nothing with "community" in the copy → this is not a community.

018 modules of video · 2.5 hours total run timeVIDEO

02the clay kit pdf → her real shopping list with brands + linksPDF

03pinch + coil workbook → step-by-step referencePDF

04community studio finder guide + what to ask at drop-offPDF

05the glossary → every term a self-taught hobbyist googles on day onePDF

06the studio playlist → the actual music she plays while buildingPAGE

07lifetime access · all future additions · no recurring anythingFOREVER

^N°05

Lead Magnets · Free First

five free drops to build the list before the course launches → target: 2,000 emails.

Built Forthe hobbyist buyer who's been sitting on the idea for six months.

PDF · 12 PAGES

the primitive pottery starter kit

tool list, clay types for handbuilding, where to buy, the actual shopping list with links.

FREEDOWNLOAD →

MINI-COURSE · 3 VIDEOS

your first vessel in 90 minutes

3 short videos delivered by email over 3 days. pinch pot → small coil vessel → drying. builds habit before it sells.

FREEUNLOCK →

SWIPE FILE · 30 PHOTOS

the clay texture library

30 photos of surface treatments she uses, each labeled with the technique. no competitor has this.

FREEGET THE FILE →

PDF + AUDIO

7 mistakes i made teaching myself

story-driven, positions the self-taught arc as expertise → doubles as trust-builder for the paid course.

FREEREAD + LISTEN →

PAGE · EVERGREEN

the studio playlist + ritual

her real playlist, her setup, her warm-up. sells the lifestyle → which is what the course actually monetizes.

FREEOPEN →

^N°07

The Waitlist · First Access

launch opens to the waitlist first → $69 for the first 200, then $89 forever.

Efforttwo studio days to film. one week to edit. live in ~30 days.

make something once. sell it forever.

no cohorts. no live calls. no monthly commitment. one product that fits the life she actually wants to live. she can close the laptop on friday and the money still comes in on saturday.

drop your email → get the primitive pottery starter kit pdf instantly, plus first access when the course opens at launch price.

clay won't kill you.

there is a wide open lane, directly underneath everyone.

two biggest potters on the planet don't sell a paid course.

three pillars hold the brand up → craft, story, permission.

large handbuilt ceramics that let the clay breathe. self-taught, from hawaii to utah. for anyone who needs an outlet that isn't a screen.

primitive, tactile, big.

hawaii → utah.

clay won't kill you.

a self-paced masterclass. one product, no cohorts, zero calendar commitments.

clay won't kill you

the clay kit

reading clay

pinch + coil

going bigger

the surface

firing without a kiln

the clay that got away

one product. one price. lifetime. no cohorts, no live calls, no calendar.

five free drops to build the list before the course launches → target: 2,000 emails.

the primitive pottery starter kit

your first vessel in 90 minutes

the clay texture library

7 mistakes i made teaching myself

the studio playlist + ritual

launch opens to the waitlist first → $69 for the first 200, then $89 forever.

make something once. sell it forever.

first access + the starter kit